Run Vault

Run Vault - Australia's Home of Running

The Client

Australia's Home of Running - For Runners, By Runners.

Visit Run Vault

The Brief

Design and configure the pillar Automations within Omnisend to fully leverage the paid media activity
Expose appropriate products to audience segments, using content blocks at segment level, mindful that frequency of training is a significant determinant of the type of equipment a customer will be interested in
Use discounting in a measured manner to protect product margins, which are slim

The Strategy

Acquire zero party data at the point of sign up to enable immediate segmentation by running level. A qualification question was included in the sign up process to establish how frequently they run, 1-2 times per week, 3-4 times per week or 5 + times per week
Educate customers on the benefits of shoe rotation, to drive repeat purchase
Leverage the founders credentials as a successful running coach, to build trust and authority
Work closely with Run Vaults paid media Agency to develop activity that leverages the key segments in Omnisend, for ad re-targeting

The Work

Run Vault - email marketing by May the growth be with you

The Results

21% of sales now generated by email

Achieved by configuring the key automations, with a growth trajectory toward 25% + of sales

Revenue from Omnisend increased by 89%

This revenue increase was delivered by 4 core automations and weekly campaigns to discreet segments of the Run Vault audience

The Review

We put our trust in David to review and manage our email automations from welcome pop ups through to abandon cart automation. David is very easy to work with and delivered beyond our expectations. We needed to work with someone that gave us peace of mind, knowing the work being done was aligned with our business and tailored to our needs, both of which David delivered on.

Jamie Hunter– Founder & CEO Run Vault

Performance metrics for Run Vault 2025.

Store revenue 30 days post the launch of the new automations

Omnisend Revenue growth for Run Vault by 100% in 30 days

Average open rate for Welcome Automation 0

Average Click Rate for Welcome Automation 0

Average Open Rate Abandoned Cart Automation - Checkout Trigger. 0

Average Click Rate Abandoned Cart Automation - Checkout Trigger 0

The report card averages where calculated from the aggregated data from Run Vault activity in 2025.

Discover how you can achieve 60% + Open Rates and 16% + CTR on your Automations.

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