Why Shopify stores are choosing Omnisend for email marketing
Not all email marketing platforms are built the same
Choosing Omnisend as your email service provider (ESP) makes a lot of sense for ecommerce brands-especially if you’re looking for a balance between powerful automation, affordability, and ease of use.
If you’re running your store on Shopify, choosing an email marketing platform that integrates seamlessly, leverages ecommerce data intelligently, and delivers automated revenue is critical.
Here’s why Omnisend is often the best fit for Shopify merchants – especially compared to other tools like Mailchimp and Klaviyo.
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✅ Why You Should Choose Omnisend for Shopify
🔗 1. Deep, Seamless Shopify Integration
Omnisend has one of the tightest Shopify integrations in the market.
- 1-click Shopify integration: no coding, no friction.
- Automatically syncs product data, customer tags, order history, cart activity, and more.
- Allows for real-time triggers based on Shopify customer actions (e.g., product viewed, cart abandoned, order placed).
🎯 Benefit: You can launch personalized, revenue-generating automations without needing a developer.
⚙️ 2. Pre-built Ecommerce Automations (Out of the Box)
Omnisend gives you ready-to-use automation workflows tailored for Shopify businesses:
- Welcome series
- Abandoned cart recovery
- Product/browse abandonment
- Order confirmation + up-sell
- Replenishment and win-back flows
- Review requests and loyalty nudges
🧠 These workflows are built for driving repeat purchases, not just sending emails.
🛍️ 3. Drag-and-Drop Product Blocks (Direct from Shopify)
Easily insert products from your Shopify store directly into emails using drag-and-drop blocks.
- Auto-populates product image, title, price, and CTA
- No copy/paste or manual design needed
⚡️ Saves time while keeping product emails dynamic and on-brand.
💸 4. Multichannel: Email + SMS + Push = More Revenue
Omnisend is multichannel-first, all within the same automation flow:
- Send an email first → Follow up with an SMS → Last nudge with push notification
- Use Shopify-triggered actions to launch these flows (e.g., “abandoned cart” triggers SMS reminder 30 mins later)
🛒 Brands using Omnisend’s multichannel campaigns often see +30-45% revenue uplift over email-only.
📊 5. Clear Ecommerce Metrics, Not Just Vanity Metrics
Omnisend gives you Shopify-relevant KPIs out of the box:
- Revenue per email / SMS / automation
- Campaign conversion rate
- Orders generated per automation flow
- Shopify tag-based segmentation
🔍 Helps you make smarter, ROI-driven marketing decisions quickly.
💰 6. Better Pricing Than Klaviyo (Especially for Growth-Stage Brands)
Klaviyo is powerful but gets expensive fast as your list grows, plus they hike their prices each year, which feels like they are under pressure from shareholders to deliver $$ rather than delivering incremental benefits to their users. Omnisend offers:
- Generous free plan (up to 250 contacts & 500 emails/mo)
- SMS credits included in paid plans
- No extra charge for automation features (unlike some competitors)
🏷️ Omnisend is more budget-friendly while still ecommerce-optimized.
🤝 7. Fast Support + Shopify-Savvy Team
- 24/7 chat support (even on free plans)
- Shopify-certified support agents
- Extensive help docs, ecommerce use cases, and onboarding help
- Response times in chat support are often instantaneous 🙂
🧑💻 They speak Shopify fluently, which makes troubleshooting and scaling easier.
🚀 Real-World Benefit:
“With Omnisend, we launched a full abandoned cart recovery flow, welcome series, and personalized product recommendations within days of connecting Shopify-and saw email revenue increase 40% in the first month.” – (Typical feedback from small-mid-sized DTC brands).
More real world evidence from Omnisend: Omnisend Customer Success Stories
🆚 TL;DR – Omnisend vs Other Platforms (for Shopify):
| Feature | Omnisend | Klaviyo | Mailchimp |
|---|---|---|---|
| Shopify integration | ✅ Deep, native | ✅ Deep, advanced | 🚫 Not officially supported |
| Prebuilt ecommerce flows | ✅ Yes | ✅ Yes | ⚠️ Limited |
| Multichannel (Email + SMS + Push) | ✅ Native | ⚠️ Email + SMS only | ❌ Email + SMS (beta) only |
| Pricing | 💲 More affordable | 💸 Expensive at scale | 💲 Basic, not ecommerce-optimized |
| Product blocks from Shopify | ✅ Yes | ✅ Yes | ❌ Manual only |
🏁 Verdict:
Choose Omnisend if you want a Shopify-native marketing platform that’s:
- Built for ecommerce growth
- Easy to use – and keeps getting easier even as they build out more complex features
- Multichannel ready
- Budget-conscious – and they don’t randomly increase prices each year
- Is 100% focussed on delivering the very best platform with all the features you need and none that you don’t.
- Has a roadmap that is synch with growing eCommerce brands
- Excellent partner network with quality partner agencies who really know how to leverage the platform for sales growth and customer retention.
🔍 Kick start questions to establish if Omnisend might be a solution worthy of consideration for your store
Q1: How is Omnisend different from tools like Mailchimp or Klaviyo?
A: Mailchimp is too broad and lacks ecommerce-specific features, while Klaviyo is powerful but pricey and complex. Omnisend balances both – ecommerce-focused, powerful, yet simple to use.
Q2: Do I need to be a big brand to use Omnisend?
A: Not at all. It’s built for ecommerce stores from $50K all the way to $50M+ in revenue – so it scales as you grow. We work with stores, with Omnisend at their email platform of choice, who have annual revenue of $40,000 though to $2million, here’s a flavour of how these have worked out as customer success stories
Q3: What’s the biggest advantage for ecommerce brands?
A: Pre-built automation flows, product pickers, and dynamic discounts directly tied to your store. They’re built to drive conversions, not just send emails.
Q4: Is this just another email tool with a fancy UI?
A: No – Omnisend integrates real purchase data and product recommendations, making it directly tied to revenue instead of just sending campaigns.
Q5: Will a migration to Omnisend impact my store and pause my sales?
A: No – Migrating to Omnisend is not as daunting as you might imagine. You can migrate with ease without any loss of data and no down time for your store.
