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Fufluns Foods

The finest herbal and mushroom products for the people and the planet.

The Client

Fufluns Work logo

The Earth's finest supplements for people and planet.

Visit Fufluns Foods

The Brief

  • Design and configure the foundational email Automations within Omnisend to support the launch of the new Fufluns’ Foods website.

  • Ensure that the messaging within the automations balanced educational content with company credentials, whilst communicating the product proposition.

  • Use discounting in a measured manner to protect margin.

The Strategy

  • Leverage UGC (Reviews) and the founders credentials to build trust.

  • Craft educational content that clearly communicate the products natural credentials and the results it is delivering for users.

The Work

Fufluns Foods the work

The Results

31% of sales are now generated by email

The majority of sales are derived from the email automations which where developed to focus on converting organic search, and Meta Paid Media traffic.

Open and Click rates increased by 54%

The email content focussed on educating the recipients on the benefits that can be derived from the Fufluns’ range of products in tandem with a range of evidence both from experts and passed customers.

The Review

These guys are great! They automated our emailing processes. Proposal was straightforward, they made suggestions but did not push. Did a great job with both the copy and graphics. We asked for an extra template at the end and they provided for free. Easy to work with and enjoyed discussions.

Perry Galanopoulos– Founder & CEO Fuflun Foods

Performance metrics for Fufluns' Foods 2023.

Our email marketing Report Card for 2023

Average open rate for Welcome Automation 0

Average Click Rate for Welcome Automation 0

Average Open Rate Abandoned Cart Automation - Checkout Trigger. 0

Average Open Rate Abandoned Cart Automation - Checkout Trigger 0

The report card averages where calculated from the aggregated data from Fufluns’ Foods activity in 2023.

Discover how you can achieve 80% + Open Rates and 20% + CTR on your Automations.

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