Klaviyo has built a reputation as the Gold Standard email and SMS platform, particularly for Shopify Stores.
For context it is important to understand the background to this.
Klaviyo has been promoted by Shopify as its preferred Partner from around 2020, this converted many stores too Klaviyo.
Unbeknown to these stores this “Preferred” status was the result of a paid partnership. So for every Shopify user that signed up to Klaviyo, when prompted by Shopify, a fee was paid to Shopify by Klaviyo.
This Partnership became more formal in 2022 when Shopify invested $100m in Klaviyo, equating to an 11% stake in Klaviyo.
This context is important as Klaviyo’s reputation is not directly built on delivering a superior platform.
Many Shopify stores, who are using Klaviyo, choose Klaviyo based on Shopify’s recommendation, believing it to be an unbiased independent recommendation.
We believe many Shopify stores who are currently using Klaviyo have no need for the full feature set within the platform, so in effect they are paying the high price for Klaviyo without deriving full value from the product.
The reputation of Omnisend for delivering a feature packed value for money platform has been built organically with its users being its strongest advocates not a shopping platform that is remunerated for stating a preference.