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Your Celebrity Magazines

Leveraging the power of Zero Party Data

The Client

Your Celebrity magazines email marketing Customer Success

Europe's leading eRetailer of Celebrity Magazines

Visit Your Celebrity Magazines

The Brief

  • Platform Migration – from Campaign Monitor to Omnisend with zero downtime.

  • Improve Conversion rates – Lift conversion rates of organic traffic to purchasers by 50%.

The Strategy

  • Acquire zero party data (Name of favourite celebrity) at point of sign up.

  • Personalise the customer journey from the 1st email, relative to the zero party data.

  • Develop a suite of automations that fully leverage the zero party data, where each communication focusses on the favourite celebrity of the subscriber.

The Work

Your Celebrity Magazines email marketing case study

The Results

36% of sales now generated by email

Achieved by configuring the pillars for email marketing growth.

Open and Click rates increased by 42%

The Zero party data successfully delivered hyper personalised messaging from the first email.

The Review

The team at may the growth be with you revolutionised our CRM system to create an automated selling machine. They provided assistance with migrating from Campaign Monitor to Omnisend. Great communication and excellent work.

Jonny Bancroft – Founder & CEO Your Celebrity Magazines

Performance metrics for Your Celebrity Magazines 2023

Our email marketing Report Card for 2023

Average open rate for Welcome Automation 0

Average Click rate for Welcome Automation 0

Average Open Rate Abandoned Cart Automation 0

Average Click Rate Abandoned Cart Automation - Checkout Trigger 0

The report card averages  where calculated from the aggregated data from the 2023 account activity.

Learn how Zero Party data can turbo charge your revenue growth

CONTACT US ABOUT ZERO PARTY DATA

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