Podstar

Australia's leading Reusable Coffee Pod Retailer

The Client

Australia's leading Reusable Coffee Capsule retailer.

Visit Podstar

The Brief

Build and configure the foundational automations within Omnisend.
Optomize the use of email relative to the insight that circa 90% of all Customers only purchase once from Podstar.
Migrate the review application on Shopify from Reviews.io to Okendo.

The Strategy

Attain zero party data at point of subscription to enable communications relative to the subscribers coffee machine brand.
Leverage the zero party data to introduce Podstar Capsules as the solution which are made specifically for their brand of coffee machine.
Identify opportunities for conversion to second purchase, to include coffee on sell.

The Work

The Results

36% of sales now generated by email

Achieved by continuous optimzation of the key automations sales growth.

Open and Click rates increased by 56%

Across the Welcome Automation we are seeing open rates of 80%+ and CTR of 20%.

The Review

David from May the growth be with you has been incredibly helpful with all aspects of getting our two ecommerce businesses up and running with email campaigns. He’s incredibly knowledgeable, helpful and professional. Can not recommend David highly enough.

Jennifer Anderson – CEO Podstar

Performance metrics for Pod Star 2023.

Our email marketing Report Card for 2023

Average open rate for Welcome Automation 0

Average Click Rate for Welcome Automation 0

Average Open Rate Abandoned Cart Automation - Checkout Trigger. 0

Average Open Rate Abandoned Cart Automation - Checkout Trigger 0

The report card averages where calculated from the aggregated data from Pod Star activity in 2023.

Discover how you can achieve 80% + Open Rates and 20% + CTR on your Automations.

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