Chargemaster

New Zealand's leading EV Charging Supplier

The Client

Chargemaster email marketing Customer Success

Australasia's leading EV charging solutions retailer.

VISIT CHARGEMASTER

The Brief

Migrate from Mailchimp to Omnisend within 7 days.
Develop a suite of automations that focus on converting site traffic to products where the average Price Point is $1,200.
Launch across Australia and New Zealand

The Strategy

Leverage UGC (Reviews) and the founders auto credentials to build trust.
Develop content that positions Chargemaster as the NZ authority on Electric Vehicle charging.
Low dependency on discounting to protect slim product margin.

The Work

The Results

42% of sales now generated by email

Achieved by configuring the pillars for email marketing growth.

Open and Click rates increased by 62%

Across the Welcome Automation we are seeing open rates of 80%+ and CTR of 20%.

The Review

The team have been nothing but exceptional in the process of setting up our Omnisend channels. Would highly recommend.

Frano Covic – Founder & CEO Chargemaster

Performance metrics for Chargemaster 2025

Within the first 30 days 25% of store revenue was attributed to Omnisend automations

Omnisend Revenue growth for Chargemaster Shopify Store

Average open rate for Welcome Automation 0

Average Click Rate for Welcome Automation 0

Average Open Rate Abandoned Cart Automation - Checkout Trigger. 0

Average Open Rate Abandoned Cart Automation - Checkout Trigger 0

The report card averages where calculated from the aggregated data from Chargemaster activity in 2025.

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