Ink Defense Tattoo

All Natural Tattoo Aftercare

The Client

Protecting and preserving tattoos with all natural tattoo after care products.

Visit Ink Defense tattoo

The Brief

Develop the foundational automations to support the Shopify Site
Implement a zero party data collection approach to communicate with new subscribers according to wether this was their first, or a subsequent tattoo.
Define and implement an email strategy to support the wholesale channel.

The Strategy

Emphasis on the All Natural, Vegan product credentials, which are unmatched in the market.
Craft educational content that positions Ink Defense Tattoo as the leading authority on Tattoo Aftercare.
Selective use of low discounts to new site visitors to encourage trial.

The Work

The Results

32% of sales now generated by email

74% of these sales by email are at full margin..

Open and Click rates increased by 64%

Across the Welcome Automation we are seeing open rates of 85%+ and CTR of 18%.

The Review

David and team have been nothing short of amazing! While we engaged for email campaign support, we received guidance and support in our marketing strategies that is helping for our long-term goals and growth. David and May the growth be with you team are trusted partners with marketing knowledge and insights we are proud to partner with.

Elaine Pandolfi – Founder & CEO Ink Defense Tattoo

Performance metrics for Ink Defense Tattoo 2023.

Our email marketing Report Card for 2023

Average open rate for Welcome Automation 0

Average Click Rate for Welcome Automation 0

Average Open Rate Abandoned Cart Automation - Checkout Trigger. 0

Average Open Rate Abandoned Cart Automation - Checkout Trigger 0

The report card averages where calculated from the aggregated data from Ink Defense Tattoo activity in 2023.

Discover how you can achieve 80% + Open Rates and 20% + CTR on your Automations.

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