36% of sales are now generated by email.
Podstar as an established eCommerce Store benefits from excellent ranking across Google and in turn high volumes of organic traffic. The role of the email automations, working with the subscription forms, was to convert more visitors to purchasers. In the first 6 weeks this conversion rate of site visitors to purchasers increased by 28%, delivering immediate paybsck on the investment in the new suite of email automations.
Open and Click rates increased by 56%.
Following an initial test phase of subject lines, discount levels and messaging approaches we optomized the automations to deliver click rates that saw an uplift of 56%.