36% of sales are now generated by email.
As a well established store Your Celebrity Magazines ranks well across Google, so the task was to convert an increasing portion of that traffic to a sale. This was achieved by featuring content on each subscribers favourite celebrity from the very first message they received, an initiative enabled buy the zero party data collection at the point of subscribing to the Your Celebrity Email list.
Open and Click rates increased by 42%
The Zero party data successfully delivered hyper personalised messaging from the first email driving response rates through the roof.