42% of sales now generated by email.
Achieved by configuring the foundational email automations and developing a subscription process to enable on going dialogue with prospective customers as they contemplated this high value, $1,000+ purchase.
Open and Click rates increased by 62%
With the majority of site traffic sourced via organic search, visitors to the site have a high degree product interest. The role of email is to educate, assure and advice the prospective purchaser as they move toward this high value purchase.
