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Ink Defense Tattoo

All Natural Tattoo Aftercare

The Client

Ink Defense round logo

Protecting and preserving tattoos with all natural tattoo after care products.

Visit Ink Defense tattoo

The Brief

  • Develop the foundational email automations to increase conversion of site visitors to purchasers.

  • Implement a zero party data collection approach to communicate with new subscribers according to wether this was their first, or a subsequent tattoo.

  • Define and implement an email strategy to support the wholesale channel.

The Strategy

  • Introduced the collection of zero party data at the point of subscription to enable all communications to be tailored to the subscribers tattoo status, be they a first timer or already the proud owner of multiple tattoos.

  • Emphasis on the All Natural, Vegan product credentials, which are unmatched in the market.

  • Craft educational content that positions Ink Defense Tattoo as the leading authority on Tattoo Aftercare.

  • Selective use of low discounts to new site visitors to encourage trial.

The Work

Ink Defense Tattoo the work

The Results

28% of sales are now generated by email.

The suite of email automations where designed to convert the organic site traffic to purchasers. They are now achieving this at market leading rates, with minimal discounting in play.

Open and Click rates increased by 64%

The zero party data approach, which enables the delivery of highly relevant messaging to the 2 audience segments (Considering a Tattoo:Have a Tattoo(s), is delivering significant uplifts, in both click and conversion rates.

The Review

David and team have been nothing short of amazing! While we engaged for email campaign support, we received guidance and support in our marketing strategies that is helping for our long-term goals and growth. David and May the growth be with you team are trusted partners with marketing knowledge and insights we are proud to partner with.

Elaine Pandolfi – Founder & CEO Ink Defense Tattoo

Performance metrics for Ink Defense Tattoo 2023.

Our email marketing Report Card for 2023

Average open rate for Welcome Automation 0

Average Click Rate for Welcome Automation 0

Average Open Rate Abandoned Cart Automation - Checkout Trigger. 0

Average Open Rate Abandoned Cart Automation - Checkout Trigger 0

The report card averages where calculated from the aggregated data from Ink Defense Tattoo activity in 2023.

Discover how you can achieve 80% + Open Rates and 20% + CTR on your Automations.

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