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Beau Life

Monetising a YouTube channel with 500,000 subscribers

The Client

Beau Life email marketing Customer Success

Switzerland based eRetailer of Crystals, Jewellery and Tarot Cards.

VISIT BEAU-LIFE

The Brief

  • Build an email audience from a YouTube subscriber base

  • Convert the YouTube subscriber base to purchasers at the online retail store

The Strategy

  • Fully leverage the YouTube content to engage with the audience

  • Develop a suite of Automations that are in tune with the Beau Life audience who are highly considered when purchasing, where quality of product is paramount.

  • Develop an quarterly email marketing plan to work i tandem with the automations.

The Work

Beau Life email marketing

The Results

31% of sales now generated by email

Achieved by cross pollination of content from YouTube to email.

80%+ conversion rate of clickers to purchasers.

Exclusive product available only on the Beau Life site drove super high conversion rates.

The Review

The Customer Journeys scoped and implemented by the team at May the growth be with you perfectly reflected our brand essence and presented our proposition in a compelling manner which drove exception conversion to sales results.

Cody Streib – Co-Founder & CFO Beau Life

Performance metrics for Beau Life 2023

Our email marketing Report Card for 2023

Average open rate for Welcome Automation 0

Average Click rate for Welcome Automation 0

Average Conversion Rate (Clickers to Purchasers) from Automations 0

The report card averages where calculated from the aggregated data from Beau Life emails sent in 2023.

Discover the impact of getting your email platform firing on all cylinders has on your bottom line.

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