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Unit43 Distilling Company

Awarded 16 Gold Medals by those that know their spirits.

The Client

Unit43 Distilling Co. email marketing Customer Success Story

Africa's leading independent Distillery, whose Gin was voted Africa's best in 2023.

VISIT Unit43 Distilling Co.

The Brief

  • Craft messages that reflect the core brand essence of Unit 43 with its Find and Refine mantra, centrifugal to its approach.

  • Develop a suite of email automations to convert site visitors to purchasers.

  • Develop an email design approach to reflect the Premium pricing of the Unit43 product range

The Strategy

  • Develop a suite of email automations that positions Unit43 Distilling Co. as Africa’s no.1 for premium Craft distilled spirits

  • Low dependency on discounting, to protect the slim product margins.

  • Craft stories around the founders Find and Refine approach to developing the distillery, and the process of distilling.

The Work

Unit43 Distilling email marketing

The Results

36% of sales are now derived from email.

Achieved by configuring the foundational email automations and which included inside stories on how the makers of the spirits approach their craft.

Open and Click rates increased by 57% and 32% within the first month.

The role of email was too educate, assure and entertain the prospective purchaser as they moved through the purchase decision for these premium priced spirits.

The Review

The team have been nothing but exceptional in the process of setting up our Omnisend channels. Would highly recommend.

Sue Holtzhausen – Head of Marketing & Design Unit43 Distilling Co.

Performance metrics for Unit43 Distilling Co. 2023

Our email marketing Report Card for 2023

Average open rate for Welcome Automation 0

Average Click Rate for Welcome Automation 0

Average Open Rate Abandoned Cart Automation - Checkout Trigger. 0

Average Open Rate Abandoned Cart Automation - Checkout Trigger 0

The report card averages where calculated from the aggregated data from Unit43 Distilling C0. activity in 2023.

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